
By September 2009, Comcast had negotiated a purchase of a stake in the company from GE, but the overall deal was held up by negotiations with Vivendi for the sale of its 20% stake to GE. Negotiations between Comcast and NBC Universal for a potential acquisition began as early as March 2009 News Corporation and Time Warner were also reportedly interested in purchasing the studio.

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After the failed Disney deal, Comcast focused on its existing networks (along with its Comcast SportsNet regional sports networks), and acquired a stake in the movie studio Metro-Goldwyn-Mayer (MGM). By contrast, some of its cable networks (such as MSNBC, Syfy, and USA Network) were reporting steady gains in viewership. By 2009, the company's financial performance had struggled due in part to the poor performance of recent Universal Pictures' productions, and NBC, ranked fourth at the time among the major US broadcast television networks. The same year, General Electric acquired an 80% stake in Universal Studios from Vivendi, which merged into NBC to form NBC Universal. The deal fell through, however Comcast's motivation for the deal was centered around gaining control of ESPN, which a Comcast executive described as "the most important and valuable asset" in Disney's portfolio. In 2004, Comcast attempted a hostile takeover of The Walt Disney Company for $41 billion, which would have made Comcast the world's largest media conglomerate, if approved. It also owned a number of major cable networks, including E!, Golf Channel, and Versus.

The planned acquisition was subject to scrutiny from activists and government officials their concerns primarily surrounded the potential effects of the vertical integration that the acquisition could create, as Comcast is also heavily involved in cable television and internet services in many media markets. The acquisition of NBCUniversal by Comcast included the Universal Pictures film and television studio, the National Broadcasting Company (NBC), Universal Studio Group, NBCUniversal Television and Streaming, NBCUniversal News Group, Universal Brand Development, Universal Parks and Resorts and a 70% stake in Fandango Media. The acquisition of NBCUniversal by Comcast was announced on December 3, 2009, and was completed on March 19, 2013.
